Meet Shaneillle Ulmer-Marketing Director (via )

Meet Shaneillle Ulmer-Marketing Director Meet Shaneille Ulmer,Marketing Director. Shaneille,25, comes from Dickinson, ND originally. In Shaneille's hobbies include sports, arts & crafts, home improvement projects, lake & river activities, NDSU Bison, and spending time with friends & family. Shaneille attended NDSU where she received her bachelors degree in public relations and advertising, and  a minor in Art. She is a board member for Junior Achievement, co-chair of  United … Read More



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We Are BDC – Home Of The Neighborhood

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Social Media Marketing – Have You Really Engaged

“Social Media” is without question the most talked about thing in online marketing right now. But how does it apply to your current marketing strategy, and why should you get involved” Social Media is an incredibly powerful way of speaking to your customers. When you enter their Social Network you are entering a circle of trust – these customers want to hear from you. 

One of the most time-consuming tasks within social media is finding, reviewing, editing and posting relevant content your fans/followers will deem valuable. Taking the time to consistently post quality content frequently each day is an important factor to building followers and relationships. If I could take a moment of your time and ask if you would “Imagine This”….. 

We manage the complete development of pages, applications and functionality of links, a real-time virtual community of your customers from your DMS, employees, neighbors and friends all collaborating and interacting online in real-time, sharing ideals, photos, comments and more!…..sounds a lot like Facebook, LinkedIn or even Twitter?….Well It’s not, It’s Facebook & Beyond!! 

Management solutions, which reduces the time required for this function by implementing content syndication and automatically pulling your tweets, blogs, news streams, Google alerts search term and any RSS feed content directly into a database with headings, links and descriptions. Your content can be reviewed, edited, grouped and appended to date/time posting schedules that can be exported and immediately uploaded into our social media management system for syndicated posting…..Change The Way You Increase Business, When You Change The Way You Do Business. (910) 263-8844

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Filed under Automotive Business Development, Automotive E-Marketing, Facebook Page Management, Social Media Marketing, Social Networking Management, Virtual Marketing

The Neighborhood Initiative

The mission of The Neighborhood Initiative is to stimulate a community and brand driven virtual neighborhood. We Are BDC facilitates customer, employee and community participation that fully engages your customers to react. Our team promotes Your brands, your services and community partnerships that result in a catalytic community of Right Now Buyers and supporters of your brand.. We create small groups and networks around the culture of your business and the community you already service, which bring life to those who come and speak to them inside of their life style processes. We move people from social networking websites towards growing and serving by initiating an authentic community based Neighborhood Initiative.

Think on This; What will happen if you as a brand don’t create an online social community for your fans? What about a portal where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? Welcome To The Neighborhood!!

The Neighborhood Initiative is a social network created on Ning to provide customer and peer-to-peer support and experiences. And not only a brand fan page, but also a direct connect to popular social sites and a Twitter account where you can join up and discuss further.

The Neighborhood Initiatives are great opportunities for brands to turn their brand fans into brand advocates. We Are BDC implements online processes and procedures designed around Human Behavior and engage your customers with content, ask their opinion, join the conversations and help turn your fans into ambassadors. And brand advocates are everywhere, amongst your co-workers, your family, your friends and they are 10 times more trusted than your brand, telling them you’re the best

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Multichannel Real-time Interactions

Moving beyond facebook has become a mission for me on helping dealers obtain an even greater understanding of Automotive Social Networking and Reputation Management.  Real-Time interactions are one of the key elements in making profits through any social networking community that is implemented into your Digital Marketing routine.  I have published articles in the past, that have talked about Processes and Procedures that are created around the current culture of your store, the online behavior of your guest and the message you want your customers to receive.  Multi-Channel Interactions offers an opportunity for the dealer to implement and/or correct the team’s ability to connect with your guest through all available channels. 

It’s no secret. Your customers want to interact with you on their terms—how and when they prefer. Regardless of whether they call your toll-free number, send you an email, hit you on facebook, tweet or initiate a chat session with a service representative; they expect that you will respect their time and effort by resolving their issues or needs. Understanding this is not enough. You need to deliver. We Are BDC has compiled a series or processes, online tools, technology, procedures and the Human Element 

Most of us as dealers have already begun our Social Networking efforts, we have Facebook, Twitter, LinkedIn and YouTube….but my two questions are;

  1. How you interacting with your customers through these alternative sources?
  2. How you driving OTB’s to your dealership?

There are several available options and/or tools online in which we can obtain for free through just simple connect and downloads that would aide us in real-time interactions with our social efforts.  These online connections though apps would link back to our dealership’s CRM, email and BDC….allowing us the opportunity to communicate with our guest Right Where They Are! 

Automotive strategic marketing tactics and branding are a good start, but dealers need to continue to innovate to bring their traditional and digital marketing efforts together, and to bring this converged experience to your online and social shoppers. How often do we see our websites and other digital profiles out of sync with our customer’s online shopping experience? Shoppers view a brand from all angles, and they notice such discrepancies. When we as dealers do not provide an enhancement or a uniquely differentiated experience to buying online, what will keep the customers coming in? 

Online car shoppers also have new tools for almost instant communications, such as mobile phone applications that receive their Social Updates from Facebook, Twitter and others!  When was the last time your current internet team sent an email response through a customer’s Facebook or Twitter profile or do they even know how? Have we begun a reconcile or verification process of which one of our guest our even on Facebook, twitter or any social site that we are plugged into or have you become like most dealers, where 50% or more of your friends/fans are other dealers?…….Our social efforts kind of mimic our traditional efforts when it comes to marketing, remember the old saying 


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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Social Media Sales – Automotive Digital Marketing Professional Community

Business Development Firm – We Are BDC is seeking to employ 10 additional professionals for our Social Media sales division. Our company markets a complete series of Social Networking & Reputation management solutions that are now made available for the automotive industry. Our company currently has Dealer Partners through-out the US, and the need for Managed Services for the local automotive dealer is on the rise.


The available positions are part of the company’s Pilot Program for the recent launch of Neighborhood Dealers, a community base economic virtual program designed to help consumers and local automotive dealers collaborate online inside of a social environment – Before They Buy. Professionals seeking to apply for the available positions must have Social Networking knowledge (Facebook-Twitter-YouTube-MySpace, etc.)…how to navigate through social websites.


SMS (Social Media Sales) will be responsible to responding to emails, making follow-up calls, launching creative marketing campaigns, via Blogs, Fan pages, twitter. SMS will contact automotive executives directly to open an opportunity to utilize the available managed services. SMS is an Office In The Box position, so available candidates can work from home or office in their local area.


Most sales contacts are done over the phone, the web, via Social Sites and email. There will be times when SMS will have to visit the dealership to make a presentation or to speak directly with the executive. Must have a creative outlook, good hand writing and spelling capabilities, knowledge of Microsoft products (Word-Excel-Power-Point, etc.) Visit us Online @ or email

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Facebook Changes – Better For Dealers – Automotive Digital Marketing Professional Community

To All Dealer Partners – Facebook announced major changes this weekend to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality. We Are BDC is excited about these updates, as they will improve the ability of our dealer partners to connect better with their customers. The changes impact the user experience visually, giving a more compelling look and feel to Pages; functionally, allowing the dealer’s Fan Pages and Dealership Pages to operate more the way individual users do; but also by greatly increasing your ability for We Are BDC to help you build a richer application experiences using iFrames. In addition to having applications that perform better, dealers will also have greater flexibility in the way they name them.



The changes go into effect for all Facebook Pages on March 10, which allows you four weeks to preview the new format and switch over at any time before then. Have any questions or need additional resources contact We Are BDC or Dr. Elam, he has made himself available to help Dealer Partners and their teams through the process. The changes will certainly enhance the visibility, access to, and effectiveness of any of the managed applications you or we have implemented, but it’s important to learn how they work in order to make the most of this exciting new look and feel. Below is a short summary of the changes, many of which We Are BDC expected:


1-Photo strip above the Wall
2-Tabs move over to the left panel, in the form of a list
3-Profile picture reduced from 200 x 600 pixels to 180 x 540
4-Blurb box that was below the Page picture moved to info tab
5-Pages can Like other Pages, not just favorite them
6-Featured Pages and Admins
7-Page category
8-Choice for Wall posts between “Everyone” and Page posts only
9-Mutual Friends and Interests section
10-Ability to interact on Facebook as your Page
11-Ability for admins to post and comment around the site under their Page’s alias
12-News feed of updates from Liked Pages
13-Pages can now feature iFrame tab applications
14-Email notifications when users post or comment


As A Reminder: You can preview the new layout but once you upgrade,

there is no way to revert back to the old design.


Photo Strip Instead of Tabs Above the Wall
The replacement of tabs with the photo strip at the top adds a dynamic, colorful element that will significantly improve the look of the average Dealer’s Facebook Page. The photos are drawn from the most recent ones you posted to your Wall and those you tagged, but does not include photos posted by fans. Users can hide undesirable photos. The new left nav placement of tabs also allows for longer tab names.


Expanded Functionality For Fan Page Admins
By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for dealers to truly engage in tremendous interactive engine which powered its growth among individuals. Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.



Dealer Partners
Overall, the changes announced this weekend represent a huge advance in the ability for We Are BDC to help our Dealer Partners to create rich, individualized experiences for their audiences, which means enhanced functionality in all the applications you’re used to using and a far more engaging experience on Facebook overall. Still, we recommend that you preview the new look by clicking preview at the top of your Page before making the changes, as you will not be able to go back once you’ve made the update .

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