Facebook Changes – Better For Dealers – Automotive Digital Marketing Professional Community

To All Dealer Partners – Facebook announced major changes this weekend to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality. We Are BDC is excited about these updates, as they will improve the ability of our dealer partners to connect better with their customers. The changes impact the user experience visually, giving a more compelling look and feel to Pages; functionally, allowing the dealer’s Fan Pages and Dealership Pages to operate more the way individual users do; but also by greatly increasing your ability for We Are BDC to help you build a richer application experiences using iFrames. In addition to having applications that perform better, dealers will also have greater flexibility in the way they name them.

 

 

The changes go into effect for all Facebook Pages on March 10, which allows you four weeks to preview the new format and switch over at any time before then. Have any questions or need additional resources contact We Are BDC or Dr. Elam, he has made himself available to help Dealer Partners and their teams through the process. The changes will certainly enhance the visibility, access to, and effectiveness of any of the managed applications you or we have implemented, but it’s important to learn how they work in order to make the most of this exciting new look and feel. Below is a short summary of the changes, many of which We Are BDC expected:

 

1-Photo strip above the Wall
2-Tabs move over to the left panel, in the form of a list
3-Profile picture reduced from 200 x 600 pixels to 180 x 540
4-Blurb box that was below the Page picture moved to info tab
5-Pages can Like other Pages, not just favorite them
6-Featured Pages and Admins
7-Page category
8-Choice for Wall posts between “Everyone” and Page posts only
9-Mutual Friends and Interests section
10-Ability to interact on Facebook as your Page
11-Ability for admins to post and comment around the site under their Page’s alias
12-News feed of updates from Liked Pages
13-Pages can now feature iFrame tab applications
14-Email notifications when users post or comment

 

As A Reminder: You can preview the new layout but once you upgrade,

there is no way to revert back to the old design.

 

Photo Strip Instead of Tabs Above the Wall
The replacement of tabs with the photo strip at the top adds a dynamic, colorful element that will significantly improve the look of the average Dealer’s Facebook Page. The photos are drawn from the most recent ones you posted to your Wall and those you tagged, but does not include photos posted by fans. Users can hide undesirable photos. The new left nav placement of tabs also allows for longer tab names.

 

Expanded Functionality For Fan Page Admins
By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for dealers to truly engage in tremendous interactive engine which powered its growth among individuals. Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.

 

 

Dealer Partners
Overall, the changes announced this weekend represent a huge advance in the ability for We Are BDC to help our Dealer Partners to create rich, individualized experiences for their audiences, which means enhanced functionality in all the applications you’re used to using and a far more engaging experience on Facebook overall. Still, we recommend that you preview the new look by clicking preview at the top of your Page before making the changes, as you will not be able to go back once you’ve made the update . www.wearebdc.com

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