Category Archives: Automotive Business Development

Social Media Marketing – Have You Really Engaged

“Social Media” is without question the most talked about thing in online marketing right now. But how does it apply to your current marketing strategy, and why should you get involved” Social Media is an incredibly powerful way of speaking to your customers. When you enter their Social Network you are entering a circle of trust – these customers want to hear from you. 

One of the most time-consuming tasks within social media is finding, reviewing, editing and posting relevant content your fans/followers will deem valuable. Taking the time to consistently post quality content frequently each day is an important factor to building followers and relationships. If I could take a moment of your time and ask if you would “Imagine This”….. 

We manage the complete development of pages, applications and functionality of links, a real-time virtual community of your customers from your DMS, employees, neighbors and friends all collaborating and interacting online in real-time, sharing ideals, photos, comments and more!…..sounds a lot like Facebook, LinkedIn or even Twitter?….Well It’s not, It’s Facebook & Beyond!! 

Management solutions, which reduces the time required for this function by implementing content syndication and automatically pulling your tweets, blogs, news streams, Google alerts search term and any RSS feed content directly into a database with headings, links and descriptions. Your content can be reviewed, edited, grouped and appended to date/time posting schedules that can be exported and immediately uploaded into our social media management system for syndicated posting…..Change The Way You Increase Business, When You Change The Way You Do Business. drelam@wearebdc.net (910) 263-8844

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Filed under Automotive Business Development, Automotive E-Marketing, Facebook Page Management, Social Media Marketing, Social Networking Management, Virtual Marketing

The Neighborhood Initiative

The mission of The Neighborhood Initiative is to stimulate a community and brand driven virtual neighborhood. We Are BDC facilitates customer, employee and community participation that fully engages your customers to react. Our team promotes Your brands, your services and community partnerships that result in a catalytic community of Right Now Buyers and supporters of your brand.. We create small groups and networks around the culture of your business and the community you already service, which bring life to those who come and speak to them inside of their life style processes. We move people from social networking websites towards growing and serving by initiating an authentic community based Neighborhood Initiative.

Think on This; What will happen if you as a brand don’t create an online social community for your fans? What about a portal where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? Welcome To The Neighborhood!!

The Neighborhood Initiative is a social network created on Ning to provide customer and peer-to-peer support and experiences. And not only a brand fan page, but also a direct connect to popular social sites and a Twitter account where you can join up and discuss further.

The Neighborhood Initiatives are great opportunities for brands to turn their brand fans into brand advocates. We Are BDC implements online processes and procedures designed around Human Behavior and engage your customers with content, ask their opinion, join the conversations and help turn your fans into ambassadors. And brand advocates are everywhere, amongst your co-workers, your family, your friends and they are 10 times more trusted than your brand, telling them you’re the best

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Multichannel Real-time Interactions

Moving beyond facebook has become a mission for me on helping dealers obtain an even greater understanding of Automotive Social Networking and Reputation Management.  Real-Time interactions are one of the key elements in making profits through any social networking community that is implemented into your Digital Marketing routine.  I have published articles in the past, that have talked about Processes and Procedures that are created around the current culture of your store, the online behavior of your guest and the message you want your customers to receive.  Multi-Channel Interactions offers an opportunity for the dealer to implement and/or correct the team’s ability to connect with your guest through all available channels. 

It’s no secret. Your customers want to interact with you on their terms—how and when they prefer. Regardless of whether they call your toll-free number, send you an email, hit you on facebook, tweet or initiate a chat session with a service representative; they expect that you will respect their time and effort by resolving their issues or needs. Understanding this is not enough. You need to deliver. We Are BDC has compiled a series or processes, online tools, technology, procedures and the Human Element 

Most of us as dealers have already begun our Social Networking efforts, we have Facebook, Twitter, LinkedIn and YouTube….but my two questions are;

  1. How you interacting with your customers through these alternative sources?
  2. How you driving OTB’s to your dealership?

There are several available options and/or tools online in which we can obtain for free through just simple connect and downloads that would aide us in real-time interactions with our social efforts.  These online connections though apps would link back to our dealership’s CRM, email and BDC….allowing us the opportunity to communicate with our guest Right Where They Are! 

Automotive strategic marketing tactics and branding are a good start, but dealers need to continue to innovate to bring their traditional and digital marketing efforts together, and to bring this converged experience to your online and social shoppers. How often do we see our websites and other digital profiles out of sync with our customer’s online shopping experience? Shoppers view a brand from all angles, and they notice such discrepancies. When we as dealers do not provide an enhancement or a uniquely differentiated experience to buying online, what will keep the customers coming in? 

Online car shoppers also have new tools for almost instant communications, such as mobile phone applications that receive their Social Updates from Facebook, Twitter and others!  When was the last time your current internet team sent an email response through a customer’s Facebook or Twitter profile or do they even know how? Have we begun a reconcile or verification process of which one of our guest our even on Facebook, twitter or any social site that we are plugged into or have you become like most dealers, where 50% or more of your friends/fans are other dealers?…….Our social efforts kind of mimic our traditional efforts when it comes to marketing, remember the old saying 

“ONLY CAR DEALERS READ THE SATURDAY CAR ADS”

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Auto Industry Has Gone Social! via #constantcontact

Auto Industry Has Gone Social! via #constantcontact.

The excitement continues, more and more businesses are going social, the funny thing is that the Auto Industry has gone Social, yet many local dealers are not profiting from Social Networks, so my question to dealers is why?

We Are BDC has begun to help North & South Carolina local car dealers answer just that question.  Automotive Social Networking Management or ASNM is a series of virtual advertising methods that utilize online social network services and is implemented into your current web-based activity to help increase a Dealer’s web presence, actual website traffic, leads, virtual identity and opportunities to do business.

Chrysler

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Multi-Channel Customer Communication

Don’t Worry!!!…………….Nothing New, but something we as an industry should have been doing to make our Social & Digital Network Marketing work for our businessMulti-Channel Customer Communication or MCC is a series of methods, which involve human particpation management, operating strategic online processes and procedures designed to interact with our customer’s through all of our touchpoints MCC is designed to operate as a single communication channel able to reach all target persons on a high impact level, well beyound any automotive customer relationship management tool any automotive vendor could offer The Automotive Industry. the buying and selling channels, distribution, service, internal and external communication

 The digital age and the continued growth of Social Networking has not only changed the game of marketing, but also on how the data we now have access to is managed, tracked and linked to our customers and our ROI.  I began to look deep into that Special Tool that would help our business grow…..I looked at and have utilized what I had considered to be some of the best CRM’s….but with each new Social Site and Blog marketing back on the rise, the question that entered my mind was;

 “Am I touching All My Customers, Where They Are?” 

Did my current Customer Relations Management Tool have the ability or technology to harness all interaction touch points we had begun utilizing, regardless of form: phone call, email, chat, website visit or social media chatter?  Quickly…The answer was “NO” ans there were none out there that were being offered through the Automotive Industry.  Multi-Channel Customer Communication is the sciencetific term…that defines what we have started doing, yet the virtual world moves so fast, any one sided CRM tool you can think of………..Can Not Keep Up.  Should we decide to wait, we will remain lost on managing data properly, connecting to our guest and learning late how important our touchpoints have already become?

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Changing The Cost Of Performance

Direct mail, TV, Newspaper, and Radio will all soon be outdated, with technology going virtual, all the things we once did can now be done online, and for less. I have decided to challenge Automobile Dealers to learn more on how the internet has become the new advertising source that reaches the people who are looking to purchase your products and/or services.

When you look at what we are currently doing on the internet as consumers, you will quickly see my view on Internet Marketing. I am a Doctor of Philosophy, with a specialty in Research & Development, and trust me when I say “we have evolved” and in order for our industry to keep up with the Jones, we must turn to the internet and do what we do best, sell cars!!

Currently we as consumers do our banking online, everything from transferring funds, paying bills and managing our money, safely. Well think on this Mr & Mrs Dealer Principal, consumers want the freedom to shop, research, make a offer, and purchase their vehicles online. If you are not marketing to those buyers, you are missing a HUGE BOAT!!

I am not just talking about advertising your website, or your vehicles online. No sir, you need to do what ever you do at the dealership online, 24 hours a day, and market to the person that spends his time searching and spending his hard-earned money online.

Mr. dealer you need to set in place a series of processes and procedures that are customer friendly, and easy to navigate through, and you will begin to experience buyers who want your product, because of your services. Think on this, Wal-Mart, Bank Of America, Federal Express, United States Post Office, American Express, Nextel, Forbes Magazine, Time Warner, Disney World, Just to name a few, that are so far ahead of us, it has become crazy!

Our industry is just a huge virtual community online with GREAT pictures, we need more, and our buyers demand more. Companies like N.A.D.A., are reporting that Car Dealers spend up the Hundreds Of Millions of dollars ever year on traditional advertising, yet we are getting the same results. As a Doctor, I will be the first to tell you, when you keep doing the same thing, but expect different results, is a sign of insanity!

I am not calling you crazy Mr & Mrs car dealer, but what you are doing is a sign of insanity, and I want you to GET WELL SOON. We need to start putting our ad dollars online, and making our dealerships virtual, where I can walk through your dealership, without stepping one foot on your lot, don’t worry your are not going to lose business, it has always been, and will always be a numbers game. The one with the most numbers will always win!

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Filed under Automotive Business Development, Automotive E-Marketing, Virtual Marketing

Consumers Have Changed The Game

Consumers Have Changed The Game

Popular social sites like Facebook, Twitter and Myspace have allowed consumers to change the game in the automotive industryDealers across the country are scrambling to set up social sites that potentially connect them to their customers.  I have begun to notice a trend that automotive dealers have placed their focus on selling and not connecting.  Dealers are traveling in the right direction, yet they are all on the long wrong to success.  Consumers actually like the ideal that they have the ability to connect with their local car dealer on Facebook, yet dealers have failed to establish a real relationship with their buyers.  We as dealers have a tradition of trying to recreate the wheel, social networking became popular long before the automotive industry decided to jump on the band wagon.  Pushing the needle to increase sales is the long road to success for dealers; we have failed to recognize the processes and procedures that these social sites have already implemented to reach their success today.

Consumers Have Changed The Rules, and local car dealers have not yet decided to play the buyers game.  It appears that dealers and manufacturers have come up with their own game plan to change the face of Social networking, implementing annotated methods that in the past have made the auto industry successful.  Whenever there is a Paradigm Shift, everything changes…including the rules and dealer’s have refused to operate under the new rules.  The way I see it, and keep in mind this is just one man’s opinion “Dealers Who Don’t Do It, Won’t Get It”

Consumers spend more time on social sites Right Now than they do anywhere else on the web, yet we are not speaking their language on these sites!  In order to capture and maintain friends or fans, as they are called on Facebook, content, connections and links must be fresh and appeal to your fans.  Most of these sites give you a breakdown of your visitors; the analytics of your pages along with demographics, what else would you need to manage the behavior of your fans?  Automation and technology can be good, yet without the human element, it will be a longgggg time before Car Dealers will see a measurable ROI for any type of investment made through social media.  Consumers are yearning for Online Negotiations, Online Trade Appraisals, and Online Real-Time Communications….these services are being offered across the board, yet we have only taken a small road to achieve this goal. 

 “One place to do all you need to do, before you buy”….

is what one guy told me in a recent online poll I launched.

We in the automotive industry operate a lot like Big Businesses in other industries, We Out Source!!  We have learned to depend on outside services to speak to our guest, after we were the ones to establish the relationship, spent the two-three hours selling them a vehicle.  Think on this, would you allow someone else to come into your marriage, to help keep it together, after you have established the relationship? lol!!  Well that is exactly what car dealers do, strangers talk to our customers, do the follow-up calls, email our friends and family……………..The Rules have Changed, why not us?  There is a lot more to this Automotive Social Networking thing than we want to recognize!

Additional questions, comments or concerns Ask Dr. Elam or Call Direct (910) 263-8844

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Filed under Automotive Business Development